So in Love

SO IN LOVE is an affordable luxury jewelry brand under Chow Tai Fook Jewelry Group that targets young millennial women who lead glamorous lifestyles. The jewelry gift shops are designed for choosing heart-touching and memorable pieces of diamond jewelry to be given to someone special.

SO IN LOVE Embodying the brand spirit of “Live to Dream • Dare to Love”, SOINLOVE is a jewelry brand that features diamond rings with pink diamonds embedded as its signature pieces and expresses a cozy and passionate touch. It offers consumers a wider array of choices when it comes to giving commemorative gifts prior to marriage and gives personal meanings to the gift befitting every important occasion.

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